Unleashing the growth potential of Norwegian SMEs

About Us

Small businesses are vital

At JP Capital, we recognize that small and medium-sized enterprises (SMEs) are the backbone of our economy.

They account for more than 99% of all companies in Norway, 47% of the employees in the private sector, and nearly half of the annual value creation in the country.

These numbers hardly surprise us, as we are a country of explorers and entrepreneurs willing to put everything on the line for our passion and beliefs.

The biggest roadblocks to SME growth

Our research clearly shows that most SMEs focus almost exclusively on providing their product or service to their local community, investing virtually no time in growing and developing their business.

The most common issues we find are:

  • lack of capital and inappropriate cash flow management,
  • nearly non-existent marketing and growth strategy,
  • inconsistent employee on-boarding and development,
  • lack of operating systems and standards, and
  • overdependence on the owner as the chief problem-solver and decision-maker.

Unleashing the growth potential of Norwegian SMEs

JP Capital invests in enduringly profitable SMEs, instituting management systems that address the above issues, all while respecting the heritage of the company in question.

We are on a mission to help good Norwegian businesses become great. If you would like us to look at your company, please contact us at post@jpcapital.no.


Bruno Pešec
Bruno Pešec

Co-Founder and Managing Partner

Bruno Pešec helps business leaders innovate profitably.

He is one of the rare innovators who can claim that he has worked on both a regulation-defying freight train and an award-winning board game for teaching entrepreneurship and innovation.

With ten years of experience in different industries—including defence, manufacturing, education, entertainment, and financial services—he has delivered projects that had a positive impact on the GDP of several countries, succeeded and failed inventing and innovating, and overcame a number of problems and challenges with no obvious solutions.

In addition to his corporate experience with brands like DNV, DNB, and Kongsberg Group, Bruno is deeply involved with the global entrepreneurial community. He co-founded Norwegian Lean Startup Circle, Norway's largest Lean Startup community, and Founder Institute Norway, the world’s premier idea-stage accelerator and startup launch program. He often serves as a mentor and judge at various accelerators, incubators, and events across the globe.

His academic credentials include a master's degree with distinction in industrial engineering and management, specialisation in production and quality engineering, and advanced management diploma with specialisation in strategy and innovation. He has also been trained by Toyota in corporate value creation and innovation. Bruno is currently undertaking a doctorate in organisational change, with a special focus on the issues with innovation in large enterprises.

He has been a passionate practitioner of martial arts since 1997, having trained karate, wrestling, and muay thai. In 2008 he joined Genbukan World Ninpo Bugei Federation and Kokusai Jujutsu Renmei Federation, traditional martial arts systems focused on the self-defence of the spirit, body, and mind. He currently holds the title dojo-cho (school owner and teacher). Grandmaster has named his dojo (school) Konpeki, meaning the deep dark blue, such as the colour of the strong blue sky of summer sunshine.

Bruno resides in Oslo, Norway, with his partner, Tamara.

Simen Fure Jørgensen
Simen Fure Jørgensen

Co-Founder and Chairman of the Board

Simen Fure Jørgensen builds businesses that work.

Having started three companies in different industries with success, Simen knows what it takes to create, operate, and grow a thriving business

Together with his co-founders, Simen built Iterate, an Oslo based consultancy, from nothing to 50 employees. Staying with it for 9 years, 6 of them as CEO, he felt all the growing pains and learnt all the lessons involved in building a profitable and well-respected company. After leaving in 2015, Iterate continues to grow and thrive.

Simen came up with the idea of a board game that teaches innovation. This idea turned into Playing Lean, which has been through two successful (and one failed!) crowdfunding campaigns. Playing Lean is a recognized and much used tool by hundreds of coaches and consultants all over the world.

After a decade in consulting, he found that it was time to eat his own dog food - outside of consulting. Simen co-founded Otovo, that started out as an idea to sell solar panels in Norway - even though public opinion was clear: solar didn’t work in Norway. After proving the sceptics wrong, Otovo has grown out of Norway and rapidly expanded to Sweden, Poland, Germany, France, Spain and Italy.

At Otovo, Simen is the Chief Product Officer. He has built up a team of 25 highly capable product managers, designers and software developers. Together, they are building the solar platform that is on a mission to become Europe’s #1.

Simen lives in Oslo and has three lovely children together with his partner Dagny.